With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive.
Characteristics of successful brands is audience knowledge, uniqueness, passion and consistency.
A company's brand – or the gut feeling that people have about that company’s products or services – is one of its most valuable assets.
In fact, branding is one of the most powerful ways for a company to influence, and to some degree control, how it is perceived in the marketplace. So is your brand reflecting this perception? If not, maybe it's time to re-brand. Or perhaps launch a new brand campaign that will stimulate your past and existing customers and excite new potential clients.
At Spark Your Ideas, we live and breathe good branding. We understand that a logo is the foundation of a company’s branding efforts. We’re skilled at creating instantly recognizable symbols that reflect the personality and value of the businesses that they represent. And we excel at creating visual communications, from marketing collateral to packaging, websites and product demos, that are consistent extensions of the strong foundations we’ve created.
If you're still using a tired old logo, a convoluted website or inconsistent collateral, your business may be losing valuable mindshare right now. So what can you do?
Contact us. We’ll... Reboot Your Brand.
Our Branding services include:
• Logo Design
• Stationery and Collateral Design
• Brand Guidelines
• Corporate Messaging and Positioning
Brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create a desired perception in someone else’s mind.